BRANDING
CLIENT: JUGGER CANBERRA
About the project
Jugger Canberra is a small sporting club dedicated to playing Jugger, the fast-paced soft combat sport inspired by the 1989 film The Salute of the Jugger.
During my time as President and Secretary of the club, I became the driving force behind increasing overall public awareness of the sport across Canberra. I achieved this by refreshing the club’s visual branding (retaining the existing logo), boosting social media engagement, and producing high-quality, cohesive promotional materials with clarity of information for new and current players.
2018 - 2023
TIMEFRAME:
PRESIDENT
(NOV 2019 - SEP 2020)
SECRETARY
(NOV 2021 - SEP 2022)
POSITIONS:
Digital
User interface
As a fictitious project for university in 2019, I was tasked with developing a short high-fidelity interactive prototype website for Jugger Canberra using Adobe Xd.
Traditional media marketing
I increased the club’s attendance at local markets and exhibitions, and secured interviews on radio, TV and in news articles with ABC Canberra, ABC News and Canberra Daily to broaden our audience.